For those of you wondering why we (sisters Natalia and Nicole) decided to create the PS Nails brand, we thought this little blog post would give you some insight.
To give you a bit of background, we live in Brisbane Australia but were born and raised in South Africa. We have two other sisters – Kandia, who lives in Brisbane as well, and Danae, who lives in South Africa. All four of us are and have always been into beauty and glamour to one degree or another, BUT… the four of us also come in different shapes and sizes – meaning that fashion doesn’t look equally good on us all!
Nails transcend body type, skin colour and tone, age and background. It’s a part of our bodies that aren’t necessarily governed by what we look like. It’s a little slice of glamour that allows us (as women) to feel strong, pampered, beautiful and confident in our own skin – regardless of who we are, where we’ve come from (or been through), or what we look like.
That’s why we (Natalia and Nicole) chose nails – and instant, easy to apply nail art – to be the vehicle for our real passion – helping others, and specifically women in need.
It is our responsibility, as human beings, to be stewards of this Earth – and that includes our fellow human inhabitants. There is so much need in the world today, with so much suffering and injustice – to simply observe and comment about how the proverbial “someone” really ought to do “something” wasn’t something we could do anymore.
That really is how PS Nails was born! We needed a vehicle that we were passionate about to be able to drive, support and enable us to be the change the world really needs. To that end, we support the incredible A21 Foundation. A21 is essentially a global campaign that is committed to creating awareness for, and ulimately attempt to stamp our the horrendous practice of human trafficking or modern day slavery – which is an illegal, underground, criminal activity globally, that fuels the growth of organised crime, undermining health, safety, security and the basic needs of humanity. It is also the fastest growing crime in the world. THAT is why we had to do something!
Yes, we love feeling glamourous and YES we love being able to pamper ourselves and others, but the focus of our efforts at PS Nails has, and always will be, about serving those in need.
Will you join us?
Natalia and Nicole